If you're a real estate agent in 2025, you're not just selling homes — you're selling yourself. Buyers and sellers today are more informed, more connected, and more selective than ever before. With just a quick search, they can find dozens of agents in their area. So, the big question is: how do you stand out?
The answer? Smart marketing.
Real estate marketing isn’t about flashy flyers or one-time Facebook ads. It’s about showing up consistently — online and offline — with helpful, local, and professional content that builds trust. Whether you’re trying to attract first-time homebuyers, luxury sellers, or out-of-town investors, the way you market yourself is what turns clicks into conversations and views into deals.
In this guide, we’ll break down the most effective marketing strategies agents can use today. From creating your personal brand to showing up on Zillow and using video tours that actually get watched — this is your updated playbook.
Before you spend a single dollar on ads or post another listing on social media, stop and ask: Who exactly am I trying to reach?
Not all buyers and sellers are the same — and your marketing shouldn’t treat them that way.
Think about it:
Take a few minutes to define your ideal client. Ask yourself:
Once you know who you're speaking to, it becomes much easier to create messages that feel personal and helpful — not generic.
When you understand your audience:
Marketing without a target is like putting up a billboard in the middle of the desert. Know your audience, and your message will hit home.
Your future clients are online — scrolling, searching, and comparing agents. That means if you're not showing up consistently where they are, you're missing out on real leads. The good news? You don’t need to be everywhere — just where it counts.
Social media isn’t just for showing off listings. It’s your chance to build trust and connect with people before they even need an agent.
Post things like:
Pro Tip: Use Instagram Reels and Facebook Stories for short, fun updates. These get more engagement than plain photo posts.
Search Engine Optimization (SEO) means making your content easy to find on Google.
Here’s how to boost your visibility:
The more helpful content you publish, the more likely clients are to find you before they even ask for help.
If you want fast results, paid ads are a great way to reach people who are actively searching.
Run ads for:
Start small. Even a $5/day Facebook ad targeted at your ZIP code can drive traffic.
Email is still one of the best ways to stay top of mind.
Send a monthly email with:
Use platforms like Mailchimp or Constant Contact to make it easy.
These sites aren’t just for listings, they’re powerful agent directories.
Here’s why you should create or claim your agent profile:
Zillow, Realtor.com, and Trulia let you build trust before the first call. It’s a small step that can lead to big results.
In real estate, people don’t just hire a company — they hire you. Your personality, your reputation, and how you present yourself all come together to form your personal brand. And in a crowded market, your brand is what helps clients remember and trust you.
Your brand should look professional across all platforms. That means:
Even if you’re with a larger brokerage, your personal brand should still shine through. Think of it as building a reputation within a reputation.
Your "voice" is how you sound in writing, on camera, and in person. Ask yourself:
Stick to your tone and message across all channels. That consistency builds recognition — and recognition builds trust.
Clients might find you on Facebook today, your website tomorrow, and Zillow next week. Make sure everything lines up:
In short: your brand is your handshake before you even meet someone. Make it strong and make it stick.
While most people search online these days, offline marketing still plays a huge role in real estate. It builds trust in your local community and makes you recognizable — even before someone needs an agent.
Here are tried-and-true offline strategies that still work in 2025:
A well-designed yard sign is a local billboard — and it works 24/7.
Make yours stand out with:
Pro tip: Add a “Coming Soon” or “Just Sold” rider to create buzz in the neighborhood.
Open houses aren’t just for selling a property — they’re a chance to meet new leads face-to-face.
Tips to make yours stand out:
Your next client might be the friend of someone you met at a coffee shop.
Stay visible by:
The goal is simple: become the go-to real estate person in your town.
Yes, people still check their mail — especially older homeowners.
Send:
Consistency is key. Even if they don’t need you today, your name will be top of mind when they do.
If a picture is worth a thousand words, then a video might be worth a full asking-price offer.
In today’s market, video isn't optional — it's one of the most powerful tools you can use to connect with buyers and sellers. It brings listings to life and lets your personality shine.
You don’t need fancy equipment to get started. Just pull out your phone and record:
Short, honest, and helpful videos go a long way — especially when shared regularly.
Don’t let your videos sit on your phone — put them to work!
Post them on:
Aerial views help listings stand out and give buyers a full picture of the home’s surroundings. Drone footage makes a great first impression — especially for homes with land, views, or unique architecture.
Marketing takes time — but the right tools can make it faster, easier, and way more effective. Whether you're managing leads, posting content, or staying in touch with clients, these platforms help you stay organized and visible.
These help you manage your contacts, follow-ups, and pipeline.
Top picks:
Use a CRM to track who’s interested, when to follow up, and what they’re looking for.
No time to post daily? Schedule content for the week in one sitting.
Try:
Staying consistent online is easier when you don’t have to do it manually every day.
Email builds long-term relationships. These tools make it simple:
Send updates, tips, and reminders to keep your name top of mind.
Make your content stand out without needing a pro designer.
Want to show up in Google when people search for “[City] real estate agent”?
Use:
You don’t need to use them all — just start with the ones that help you stay visible, stay organized, and stay top of mind.
Real estate marketing isn't about going viral or spending the most money — it's about showing up consistently, providing value, and earning trust.
Every post, video, open house, or email adds up. You may not see results overnight, but when you're steady and intentional, the right clients will find you — and remember you.
Start small. Pick 2–3 strategies from this guide and commit to doing them well:
Over time, the effort compounds. And the best part? You’ll attract clients who already feel like they know you — because they’ve been seeing your work all along.
Q: What is the best real estate marketing platform for new agents?
A: Social media and Zillow are great starting points.
Q: Should I pay for leads or generate my own?
A: Ideally both. Paid leads are fast; organic leads are long-term.
Q: Do I really need a personal brand?
A: Yes — people hire agents they know, like, and trust.
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